THE ECONOMIC RESET - A CRITICAL DECISION
Those of you that know me know that for some time I have been a very strong advocate of what GE CEO Jeff Immelt has called an Economic Reset. He makes a distinction between what we've come to call an economic downturn in the regular boom and bust cycle, and what we are experiencing in the Fall of 2008.

It has been
some time since the movie Wall Street played in theaters. This film, by
director Oliver Stone, tells the story of a young turk coming into his own in
the heady halls of
Think critically about this statement for just a moment. Truly consider
it. In my book Critical Success: The 2 Rules of 3, I speak of the
barriers to critical success:
1) The Lack of Critical Thinking Skills
2) Media-Driven ConsumerCelebreality
3) The Willful Assumption of Debt
4) The Get Rich Quick Schemes
What Jeff
Immelt said truly resonated with me, because an economy with a Gross Domestic
Product that is propped up by at least 70 percent consumer spending is doomed
to eventual collapse. If this is the economic reset, then in my mind it is
welcomed. And now that it is upon us, it is incumbent upon all of us to
do whatever we can to lessen the atomic like blow this reset is visiting upon
our society. Never would I wish people to become jobless. However,
some sort of RESET is definitely in order.
WE NEED AN ECONOMIC RESET!
Tie this need for a reset to the barriers to Critical Success. In a
culture that created Gordon Gekko as fiction, and Michael Milkin, Ivan Boesky,
and most recently Bernie Madoff in reality, we need to immerse ourselves in the
effort to smash through the first barrier, The Sincere Lack of Critical
Thinking Skills.
Understand, I work in Information Technology for a retailer. I want/need
people to buy STUFF! However, it is the first barrier, where people don't
think and act on impulse, prodded into action by the second barrier, MDC, their
sincere desire to feel rich and look like Paris Hilton, which encourages them
to take on unmanageable amounts of debt, the third barrier, which leads us all
to ruin. My company can't count on a customer that spends beyond their
means, and can't be a continuous customer. We need people to buy today,
tomorrow, next month, next year, ten years down the road. I can't count
on a customer that is carrying around $80,000 worth of credit card debt.
This person is simply a card in a house of cards, threatening to bring gown the
whole system, and with it, my company. We need a RESET.
I need a customer that can walk through a mall and spend only what they can
afford. I need a customer that will help my organization subsist, and
help us retrain ourselves for a much more money savvy culture. We will
then retool our manufacturing and logistical infrastructure to support the
creation, marketing, and selling of product at a much more reasonable
rate. An all consuming materialist culture cannot long survive.
We need to admonish our citizens to become critical thinkers. We need to
question our actions. We need to avoid the greed trap. When we here
the echo of Gordon Gekko, our critical thinking minds should smile, and regard
it as what it is, great entertainment, and refute it as a reflection of
reality. It should become nothing more than a mirror of the past, when we
as a nation worshiped at the alter of greed, and we accepted the rationale that
our self worth was directly determined by the amount of stuff we owned, and
most certainly could put on display for our friends and family.
I believe we will come through this sooner rather than later. We never
get the timing right in the aggregate. Our economy will have recovered by
the time people start talking about the recovery. I admonish you all now
to position yourselves accordingly. Be prepared for change.
However, positioning yourself for an economic recovery doesn't mean buying
stocks and real estate at an ignorant, break-neck pace. It doesn't mean
you go into investing without thinking. It doesn't mean you stop asking
questions. In fact, it means you start asking aggressively. It
means you become a critical thinker, and do not throw your hard-earned money
away needlessly. It means you do not become barred from critical success
by the fourth barrier. As I've said on YouTube, Get Rich Quick Schemes
strike the rich, the poor, and those of us in the middle. Rene-Thierry
Magon de la Villehuchet, a fund manager that had been scammed by Madoff,
committed suicide. He had lost 1 Billion dollars of his client's money
investing in Madoff's ponzi scheme. Did greed guide him? Did he ask
critical questions before investing with Madoff? Did he know that for the
past ten years inquiries had been made into Madoff's activities? We may
never know.
Sometimes,
even when you're at your best, someone will get the best of you, and you may
very well fail in your attempt at success. However, never let it be
because you didn't STOP & THINK. And know that it most certainly
applies to the Madoff ponzi scheme ... if it looks to good to be true, and something
is stirring in your gut, asking you to think twice? Then, please do
so. It's most likely your inner-voice trying its best to scream loud
enough to drown out the thrumming sing-song of your ruinous by nevertheless
humanistic greed. Fight it back. STOP & THINK! More importantly,
think CRITICALLY!



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